One of the important principles you should remember is that whenever you start working on the text of
a presentation use key or buzz words that can quickly ring a bell in the mind of the audience.
When people hear a familiar term they can immediately grasp the concept without much explanation.
The trick here is to use terms you are sure your audience is familiar with.
These can be industry specific or role specific terms to give you some examples.
When talking about a company's operating performance size and profitability one of the key terms would
be Ebbitt or earnings before interest taxes depreciation and amortization.
This should be a familiar concept to financial professionals like bankers and accountants.
People in financial departments of corporations and some top management executives like CFO and CEO.
However it shouldn't be assumed that anyone else is familiar with this specific term.
Another great example is the term skew or stock keeping unit which is a widely used term in the consumer
products industry.
It helps us identify each product line and product variation offered by a company for example if a company
produces a brand of chocolate bars each product variation of that brand in terms of different size different
packaging different color or flavor would be neatly defined as a separate skew our pew or average revenue
per user is a measure widely used in the telecoms industry defined as the total revenue of a company
divided by the number of its subscribers and is usually calculated monthly.
These examples illustrate how some function specific terms like evidence and some industry specific
terms like skew and ARP you can immediately deliver the message but must be used with the appropriate
context and audience.
If there are any doubts about the clarity of certain terms they should be defined or footnoted and explained
in more detail.
The suitability of any terms and key are buzzwords used as left to the judgment of the people preparing
the presentation.
However if you doubt your audience will be familiar with some of the key words you intend to use in
the presentation.
Make sure to double check they understand the language you are using.
Otherwise the presentation will fail at its main task to deliver a clear message to the audience.